"Shining Sly" and "Shining Rabbit"
"Shining" (シャイニング Shainingu) is an archetype used by Vector while under the guise of Ray Shadows in the Yu-Gi-Oh! ZEXAL anime. Several cards have had the word in their names prior, but the group had no support until ZEXAL.
Early Shining monsters tended to be "evolved" versions of Fusion monsters, such as "Blue-Eyes Shining Dragon" and "Elemental HERO Shining Flare Wingman". These monsters had no connection thematically, but several of them had ATK-gaining effects based on the Graveyard.
The archetypal "Shining" monsters used by "Ray" all had the appearance of a fairly benign monster being manipulated by a sinister-looking familiar or shadow, and had effects related to damage. Their appearance is likely to have been based on Ray's duplicitous and manipulative nature.
Shining Friendship is not part of this archetype as it's Japanese name does not contain "Shining".