The shop is located inside the Duel Academy in Yu-Gi-Oh! GX, and is owned by Ms. Dorothy.

Although it isn't seen very often, it plays an important role for the students in Duel Academy, since that's where they can buy cards to reinforce their decks. One of its major roles takes part in episode 2 when Jaden goes to the shop and is given the Winged Kuriboh LV10.