"Dead draw" refers to a card that is unusable or not helpful at the time that it is drawn from the Deck or otherwise added to a player's hand. Depending on the game state and situation, many otherwise powerful cards could become dead draws. Such cases would be drawing "Pot of Avarice" or "Rank-Up-Magic - The Seventh One" at the beginning of the game, drawing "Wulf, Lightsworn Beast" rather than sending it to the Graveyard from the Deck, or drawing any of the "Spirit Message" cards at any time.
Other, more common cards can be dead draws when you have an empty hand, such as monsters that require Tribute or cards that rely on another card to be activated/Summoned.
Some cards are always dead draws, no matter when the player draws it. Examples include monsters that can only be Special Summoned from the Deck, such as "Red-Eyes Black Metal Dragon" (via "Metalmorph"), as well as all of the "/Assault Mode" monsters.
In general, most decks should be optimized to avoid dead draws whenever possible; for instance, a deck that uses "Pot of Avarice" should be able to send many monsters to the Graveyard at once.