OCG Rulings

• The effect to treat itself as an Equip Card is an effect that activates in the hand.^[1]

• This effect targets a "Number C39: Utopia Ray" you control.^[1]

• The effect that increases the ATK by 1100 is the effect of an Equip Spell Card.^[1]

• The effect that inflicts Effect Damage starts a chain.^[1]

References

1. ↑ ^{1.0 1.1 1.2 1.3} Konami OCG FAQ: Effect Monster > ZW - Phoenix Bow