In the anime, this card's effect allowed the controller to Special Summon an "Ivy Token" to the opponent's field when it was selected as an attack target, instead of as a Flip Effect. This is because monster cards are rarely played face-down in the modern anime series.
In episode 23, Akiza uses this card during her Ground Duel against Yusei Fudo. She Normal Summons this card on the first turn of the Duel. Later "Speed Warrior" (whose ATK was 1800 due to its own effect) attacks this card, but this activates this card's effect, Special Summoning an "Ivy Token" to Yusei's side of the field. "Speed Warrior" then destroys this card. On Akiza's next turn, she activates "Cursed Ivy" to revive this card. Later "Turret Warrior" (whose ATK was 2100 due to its own effect) attacks this card, but this activates this card's effect, Special Summoning an "Ivy Token" to Yusei's side of the field. "Turret Warrior" then destroys this card. Since "Cursed Ivy" was destroyed and sent to the Graveyard, its third effect Special Summons two Ivy Tokens onto Yusei's side of the field. Later "Rose Tentacles" attacks and destroys all four Ivy Tokens. Since all four tokens were destroyed, Yusei takes 1200 damage (300 for every Token destroyed). "Rose Tentacles" then inflicts 1200 damage to Yusei due to its second effect (300 for every Plant-type monster it destroyed). In the next episode, Akiza banishes this card from her Graveyard in order to activate the second effect of "Black Rose Dragon".